Expertise

I am a Professor of Marketing specialised on retail and channel marketing and go to market strategy. My research focuses on relationships within distribution channels both B2B (contractual relationships and collaboration between manufacturers and retailers) and B2C (between retailers and consumers).

I have specifically carried out research on category management, trade marketing, private labels, loyalty programs, omnichannel strategies, data protection, inclusive marketing etc. The subjects I have taught include innovation and digitalization in distribution strategies, customer journey and customer experience management in onminchannel environments.

Engagements

Action Learning
Expert availability
Media availability

Links

Honors

Best track paper award, Transformative Consumer Research Track
Global Marketing Conference, Seoul, 2023
Best extended abstract award
Awarded, SIMA Conference, Venice, Italy, 2018
Best paper award
Awarded, 18th European Association for Education and Research in Commercial Distribution (EAERCD), Rennes, France, 2015
Pedagogical Innovation Prize
Awarded, emlyon business school, Lyon, France, 2013-2014

Organizational Affiliations

Professor level 1, Department of Marketing, emlyon business school, 2024 –

Primary member, MTCI - Marketing, Technology and Customer Insights, emlyon business school

Affiliated member, Lifestyle, emlyon business school

Affiliated member, QUANT - Quantitative Methods in Business, emlyon business school

Affiliated member, AIM - Artificial Intelligence in Management Institute, emlyon business school

Past Affiliations

Assistant Professor, Department of Marketing, emlyon business school, 2012 – 2019

Associate Professor, Department of Marketing, emlyon business school, 2019 – 2024

Education

Business Administration & Management
2012, Doctorate

Bocconi University, Italy

Business Administration & Management
2011, PhD

Bocconi University, Milan, Italy

Science in Business Administration
2004, Master's degree

Bocconi University, Milan, Italy