Expertise

I am an Assistant Professor of Marketing at emlyon business school. My main research focus is on social media and artificial intelligence. I use various methodologies, including econometric modeling, deep learning, and text analysis, to address marketing problems. I teach marketing analytics and social media marketing. Before joining emlyon, I received my PhD from Bocconi University.

Engagements

Research

Link

Organizational Affiliations

MTCI - Marketing, Technology and Customer Insights, emlyon business school

Assistant Professor, Department of Marketing, emlyon business school