Expertise

I am an Associate Professor of Marketing, and my research broadly relates to consumption and sustainability. In my work I examine how individuals make sense of social and environmental aspects in their everyday lives in the way they choose products, embrace ethical lifestyles, or engage with nonprofit organizations. I also study how marketing practices help or hinder environmental transitions, such as the role of advertising in shaping consumer perceptions or the influence of environmental impact measures on product choice. I have previously worked at HEC Montreal (Canada) and WU Vienna (Austria), where I received my habilitation venia docendi in 2015 and my doctoral degree in 2012.

Engagements

Media availability
Expert availability
Academic Research

Links

Honors

Business, Ethics & Religion Award
Awarded, Federation of Austrian Industries, 2014
Best Reviewer Award
Awarded, Academy of International Business, 2014
Scientific Research Award for a Doctoral Thesis
Awarded, Department of Environmental Protection, City of Vienna, 2013
Award for Doctoral Thesis
Awarded, Dr. Maria Schaumayer Foundation, 2012
Prix Académique de la Recherche en Management
FNEGE, 2025

Organizational Affiliations

Associate Professor, Department of Marketing, emlyon business school

Lifestyle, emlyon business school

MTCI - Marketing, Technology and Customer Insights, emlyon business school

Education

2015, Habilitation Venia Docendi

WU Vienna, Austria

Business Administration (Marketing)
2012, PhD

WU Vienna, Austria

Economics and Business Administration
2010, Master's degree

WU Vienna, Austria