I am a full Professor of Artificial Intelligence and Business Analytics at emlyon business school. I had a Computer Science background with a PhD in Cognitive Science and Information Technology from Carnegie Mellon University, USA. I conduct forefront theoretical and empirical research on trustworthy generative Artificial Intelligence (GenAI), scientific discovery and creation, and GenAI applications in business (e.g., innovation, digital marketing, and healthcare). My research has appeared in various top-tier academic journals including Nature-Scientific Report, Information Systems Research, Journal of Business Venturing, Journal of the Academy of Marketing Science, California Management Review, etc.