I am a full Professor of Artificial Intelligence and Business Analytics at emlyon business school. I had a Computer Science background with a PhD from Carnegie Mellon University, USA. I conduct forefront theoretical and empirical research on Artificial Intelligence, Scientific Discovery, and GenAI applications in business (e.g., enterprise AI strategy, digital marketing, and healthcare). My research has appeared in various top-tier academic journals including Nature-Scientific Report, Information Systems Research, Journal of Business Venturing, Journal of the Academy of Marketing Science, California Management Review, etc.