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11 Record Views
- Title
- Experience retail
- Creators
- Monica Grosso (Author)Sandro Castaldo (Author)Katia Premazzi (Author)
- Contributors
- Bruno Busacca (Editor)Michele Costabile (Editor)
- Publication Details
- Marketing. Una disciplina fanstastica: Omaggio a Enrico Valdani, pp.157-170
- Publisher
- Egea; Milano
- Format
- 157-170 p.
- Identifiers
- 9917398609453
- Academic Unit
- Lifestyle; Department of Marketing
- Language
- Italian
- Resource Type
- Book chapter
- Local Fields
- 260112