Abstract
This teaching case presents the strategy that Cityscoot undertook to face the increasing competition in the recent market of self-service electric scooters. This case first highlights the environmental concerns of the City of Paris that encouraged the starting up of electric scooters in Paris. It then shows the strategy that Cityscoot has implemented to become a leader and to compete with an important number of direct and indirect competitors (kick scooters, bikes...) who also want to gain shares of this promising market of "soft" mobility. Finally, in relation to the failures experienced by many actors, the case questions the business model of tomorrow's urban mobility. This case is the new version (update of data and evolution of the environment during 2020-2021) of the study entitled: Cityscoot is on the move! G1960(GB)