Abstract
This is part of a case series. This part focuses on the implementation of the managerial choices to translate the new strategy at the stores level and opens to new challenges for the company deriving from the new scenario.
- Title
- Prénatal: the history of a renewal in the retail business
- Creators
- Sandro Castaldo (Author)Monica Grosso (Author)
- Publisher
- The Case Centre
- Format
- 19 p.
- Number of pages
- 19 p.
- Identifiers
- 9917256009453
- Academic Unit
- Lifestyle; Department of Marketing
- Language
- English
- Resource Type
- Teaching case study
- Local Fields
- 215035