A Comparison of Brand Extensions for Private Labels and National Brands

Conference paper

Monica Grosso and Sandro Castaldo

AMA, American Marketing Association, Oklahoma State University, University of Missouri

American Marketing Association (AMA) Summer Marketing Educators Conference (Chicago, USA, 17/08/2012–19/08/2012)

01/08/2012

Metrics

9 Record Views

Title: A Comparison of Brand Extensions for Private Labels and National Brands
Creators: Monica Grosso (Author)
Sandro Castaldo (Author)
Conference: American Marketing Association (AMA) Summer Marketing Educators Conference (Chicago, USA, 17/08/2012–19/08/2012)
Publisher: AMA, American Marketing Association, Oklahoma State University, University of Missouri
Identifiers: 9917454809453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90105