Are private labels the same as brands? A test on consumers’ reactions within the brand extension domain: A test on consumers’ reactions within the brand extension domain

Conference paper

Monica Grosso and Sandro Castaldo

EMAC, European Marketing Academy

European Marketing Academy Annual Conference (EMAC), 41st (Lisbon, Portugal, 22/05/2012–25/05/2012)

01/05/2012

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Title: Are private labels the same as brands? A test on consumers’ reactions within the brand extension domain
Creators: Monica Grosso (Author)
Sandro Castaldo (Author)
Conference: European Marketing Academy Annual Conference (EMAC), 41st (Lisbon, Portugal, 22/05/2012–25/05/2012)
Publisher: EMAC, European Marketing Academy
Identifiers: 9917556409453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90109