Are private labels the same as brands? An investigation within the brand equity process

Conference paper

Monica Grosso and Sandro Castaldo

EIASM, European Institute for Advanced Studies in Management, Bocconi University

Workshop on Trust Within and Between Organizations, 6th (Milan, Italy, 14/06/2012–15/06/2012)

01/06/2012

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Title: Are private labels the same as brands? An investigation within the brand equity process
Creators: Monica Grosso (Author)
Sandro Castaldo (Author)
Conference: Workshop on Trust Within and Between Organizations, 6th (Milan, Italy, 14/06/2012–15/06/2012)
Publisher: EIASM, European Institute for Advanced Studies in Management, Bocconi University
Identifiers: 9917558009453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90106