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Building store loyalty through trust and satisfaction: the moderating role of culture
Conference paper

Building store loyalty through trust and satisfaction: the moderating role of culture

Monica Grosso and Sandro Castaldo
EIASM, European Institute for Advanced Studies in Management, FINT
FINT/EIASM Conference on trust within and between organisations, 8th (Coventry, UK, 05/11/2014–07/11/2014)
01/11/2014

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