- Title
- Don’t dare to play with quality! How procedural fairness affects consumer judgements of companies employing skimpflation
- Creators
- Marta PIZZETTI (Author) - emlyon business schoolDiletta Acuti (Author) - University of BathMonica GROSSO (Author) - emlyon business school
- Conference
- Pat Murphy International Symposium on Marketing Ethics and Corporate Social Responsibility (Lyon, France, 06/04/2025–08/04/2025)
- Identifiers
- 9925664109453
- Academic Unit
- MTCI - Marketing, Technology and Customer Insights; AIM - Artificial Intelligence in Management Institute; Lifestyle; QUANT - Quantitative Methods in Business; Department of Marketing
- Language
- English
- Resource Type
- Conference paper
Conference paper
Don’t dare to play with quality! How procedural fairness affects consumer judgements of companies employing skimpflation
Pat Murphy International Symposium on Marketing Ethics and Corporate Social Responsibility (Lyon, France, 06/04/2025–08/04/2025)
07/04/2025
Metrics
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