"Don’t shoot the messenger! The vicarious effects of “Shrinkflation” on FMCG retailers”

Conference paper

ESSEC Business School

Retail in the Age of Global Uncertainty Conference (Paris, France, 06/06/2024–08/06/2024)

06/07/2024

Abstract

shrinkflation

vicarious effect

trust

customer protection

15 Record Views

Title: "Don’t shoot the messenger! The vicarious effects of “Shrinkflation” on FMCG retailers”
Creators: Monica Grosso (Author)
Marta Pizzetti (Author)
Diletta Acuti (Author)
Conference: Retail in the Age of Global Uncertainty Conference (Paris, France, 06/06/2024–08/06/2024)
Publisher: ESSEC Business School; Paris
Identifiers: 9917594109453
Academic Unit: MTCI - Marketing, Technology and Customer Insights; Lifestyle; Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 753470