Embracing the multifaceted dimensions of diversity: how marketing and businesses can shape a more inclusive future

Conference paper

Generoso Branca, Monica Grosso and Sandro Castaldo

SIM, Società Italiana Marketing

SIM Conference, XXI (Milan, Italy, 17/10/2024–19/10/2024)

18/10/2024

Abstract

diversity

inclusion

Customer journey

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Title: Embracing the multifaceted dimensions of diversity
Creators: Generoso Branca (Author)
Monica Grosso (Author)
Sandro Castaldo (Author)
Conference: SIM Conference, XXI (Milan, Italy, 17/10/2024–19/10/2024)
Publisher: SIM, Società Italiana Marketing; Milan
Identifiers: 9917522709453
Academic Unit: MTCI - Marketing, Technology and Customer Insights; Lifestyle; Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 763261