Enhancing e-marketing opportunities through online information sharing: the role of initial trust and incentives

Conference paper

Monica Grosso, Sandro Castaldo and Katia Premazzi

EMAC Annual Conference, 40th (Ljubljana, Slovenia, 24/05/2011–27/05/2011)

01/05/2011

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Title: Enhancing e-marketing opportunities through online information sharing
Creators: Monica Grosso (Author)
Sandro Castaldo (Author)
Katia Premazzi (Author)
Conference: EMAC Annual Conference, 40th (Ljubljana, Slovenia, 24/05/2011–27/05/2011)
Identifiers: 9917391609453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90113