How In-Store Attributes Impact Shoppers Store Loyalty: Do Different Countries and Categories Follow the Same Loyalty Building Process?

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Monica Grosso and Sandro Castaldo

Stockholm School of Economics

Shopper Marketing & Pricing Conference (Stockholm, Sweden, 08/05/2014–10/05/2014)

01/05/2014

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Title: How In-Store Attributes Impact Shoppers Store Loyalty
Creators: Monica Grosso (Author)
Sandro Castaldo (Author)
Conference: Shopper Marketing & Pricing Conference (Stockholm, Sweden, 08/05/2014–10/05/2014)
Publisher: Stockholm School of Economics
Identifiers: 9917541109453
Academic Unit: Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 98116