How Store Attributes Impact Shoppers' Loyalty: Do Different National Cultures Follow The Same Loyalty Building Process?

Monica Grosso; Sandro Castaldo

Back

Conference paper

How Store Attributes Impact Shoppers' Loyalty: Do Different National Cultures Follow The Same Loyalty Building Process?

Monica Grosso and Sandro Castaldo

EAERCD, European Association for Education and Research in Commercial Distribution

International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), 18th (Rennes, France, 01/07/2015–03/07/2015)

01/07/2015

Metrics

9 Record Views

Details

Title: How Store Attributes Impact Shoppers' Loyalty
Creators: Monica Grosso (Author)
Sandro Castaldo (Author)
Conference: International Conference on Research in the Distributive Trades of the European Association for Education and Research in Commercial Distribution (EAERCD), 18th (Rennes, France, 01/07/2015–03/07/2015)
Publisher: EAERCD, European Association for Education and Research in Commercial Distribution
Identifiers: 9917464409453
Academic Unit: Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 99060