How store attributes impact behavioral loyalty: Do different countries and categories follow the same loyalty building process?

Conference paper

Monica Grosso and Sandro Castaldo

AMA, American Marketing Association

Summer Marketing Educators'Conference, 2014 (San Francisco, USA, 01/08/2014–03/08/2014)

01/08/2014

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Title: How store attributes impact behavioral loyalty
Creators: Monica Grosso (Author)
Sandro Castaldo (Author)
Conference: Summer Marketing Educators'Conference, 2014 (San Francisco, USA, 01/08/2014–03/08/2014)
Publisher: AMA, American Marketing Association
Identifiers: 9917542509453
Academic Unit: Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 98113