Improving the customer experience: a multi-method field work in grocery retailers

Conference paper

Monica Grosso, Giulia Miniero and Sandro Castaldo

SIM, Società Italiana Marketing

SIM Conference, XXI (Milan, Italy, 17/10/2024–19/10/2024)

18/10/2024

Metrics

18 Record Views

Title: Improving the customer experience
Creators: Monica Grosso (Author)
Giulia Miniero (Author)
Sandro Castaldo (Author)
Conference: SIM Conference, XXI (Milan, Italy, 17/10/2024–19/10/2024)
Publisher: SIM, Società Italiana Marketing; Milan
Identifiers: 9917414209453
Academic Unit: MTCI - Marketing, Technology and Customer Insights; Lifestyle; Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 763260