Increasing customers' information sharing in the online setting: an empirical investigation on the role of trust and compensation

Conference paper

Monica Grosso, Sandro Castaldo, Charles F. Hofacker and Katia Premazzi

Università Ca' Foscari Venezia, ESCP Europe

International Marketing Trends Conference, 11th (Venice, Italy, 19/01/2012–21/01/2012)

01/01/2012

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Title: Increasing customers' information sharing in the online setting
Creators: Monica Grosso (Author)
Sandro Castaldo (Author)
Charles F. Hofacker (Author)
Katia Premazzi (Author)
Conference: International Marketing Trends Conference, 11th (Venice, Italy, 19/01/2012–21/01/2012)
Publisher: Università Ca' Foscari Venezia, ESCP Europe
Identifiers: 9917392409453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90111