Managing the relationship with patients: the role of trust in the pharmacy

Conference paper

Monica Grosso, Sandro Castaldo, Erika Mallarini, Katia Premazzi and Marco Rindone

International Marketing Trends Conference, 10th (Paris, France, 20/01/2011–22/01/2011)

01/01/2011

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Title: Managing the relationship with patients
Creators: Monica Grosso (Author)
Sandro Castaldo (Author)
Erika Mallarini (Author)
Katia Premazzi (Author)
Marco Rindone (Author)
Conference: International Marketing Trends Conference, 10th (Paris, France, 20/01/2011–22/01/2011)
Identifiers: 9917391209453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90114