Overcoming privacy concern and enhancing online information sharing: the role of initial trust and incentives

Conference paper

Monica Grosso, Sandro Castaldo, Charles F. Hofacker and Katia Premazzi

American Marketing Association (AMA) Summer Marketing Educators Conference (Boston, USA, 13/08/2010–16/08/2010)

01/08/2010

Metrics

6 Record Views

Title: Overcoming privacy concern and enhancing online information sharing
Creators: Monica Grosso (Author)
Sandro Castaldo (Author)
Charles F. Hofacker (Author)
Katia Premazzi (Author)
Conference: American Marketing Association (AMA) Summer Marketing Educators Conference (Boston, USA, 13/08/2010–16/08/2010)
Identifiers: 9917389309453
Academic Unit: emlyon business school
Language: English
Resource Type: Conference paper
Local Fields: 90118