Private labels and national brands: a comparison within brand extension

Conference paper

Monica Grosso and Sandro Castaldo

University of Granada, University of Almería, Southern Methodist University

Research on National Brand & Private Label Marketing International Conference, 2015 (Barcelona, Spain, 24/06/2015–26/06/2015)

01/06/2015

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Title: Private labels and national brands
Creators: Monica Grosso (Author)
Sandro Castaldo (Author)
Conference: Research on National Brand & Private Label Marketing International Conference, 2015 (Barcelona, Spain, 24/06/2015–26/06/2015)
Publisher: University of Granada, University of Almería, Southern Methodist University; Barcelona
Identifiers: 9917575109453
Academic Unit: Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 99061