Store loyalty development: a comprehensive model considering country and category based contingencies

Conference paper

Monica Grosso and Sandro Castaldo

EIRASS, European Institute of Retailing and Services Studies

International Conference On Recent Advances In Retailing And Services Science, 21st (Bucharest, Romania, 07/07/2014–10/07/2014)

01/07/2014

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Title: Store loyalty development
Creators: Monica Grosso (Author)
Sandro Castaldo (Author)
Conference: International Conference On Recent Advances In Retailing And Services Science, 21st (Bucharest, Romania, 07/07/2014–10/07/2014)
Publisher: EIRASS, European Institute of Retailing and Services Studies
Identifiers: 9917540409453
Academic Unit: Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 98115