Understanding the shopper journey for improving customer experience: A multi-method field work in grocery retail

Conference paper

Monica Grosso, Giulia Miniero and Sandro Castaldo

Recent Advances in Retailing and Consumer Science

RARCS, 28th (Baveno, Italy, 23/07/2022–26/07/2022)

25/07/2022

Abstract

customer journey

grocery retail

eye tracking

15 Record Views

Title: Understanding the shopper journey for improving customer experience
Creators: Monica Grosso (Author)
Giulia Miniero (Author)
Sandro Castaldo (Author)
Conference: RARCS, 28th (Baveno, Italy, 23/07/2022–26/07/2022)
Publisher: Recent Advances in Retailing and Consumer Science; Baveno
Identifiers: 9917572109453
Academic Unit: Lifestyle; Department of Marketing
Language: English
Resource Type: Conference paper
Local Fields: 753479