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Examining the predictors of successful Airbnb bookings with Hurdle models: Evidence from Europe, Australia, USA and Asia-Pacific cities
Journal article   Peer reviewed

Examining the predictors of successful Airbnb bookings with Hurdle models: Evidence from Europe, Australia, USA and Asia-Pacific cities

Pooja Sengupta, Baidyanath Biswas, Ajay Kumar, Ravi Shankar and Shivam Gupta
Journal of Business Research, pp.538-554
01/12/2021

Abstract

sharing economy Airbnb Over-dispersion Text analytics Hurdle models
Recent studies on Airbnb have examined the predictors of room prices, successful reservations and customer satisfaction. However, a preliminary investigation of the listings from twenty-two cities across four continents revealed that a significant number of Airbnb homes remained non-booked. Thus, Poisson count-regression techniques cannot efficaciously explain the effects of predictors of successful Airbnb bookings. To address this gap, we proposed a text mining framework using Hurdle-based Poisson and Negative Binomial regressions. We found that the superhost status, host response time, and communication with guests emerged as the most significant predictors irrespective of geographies. We also found that the instant booking option strongly influences the bookings across cities with incoming business visitors. Additionally, we presented a machine learning-based variable-importance scheme, which helps determine the top predictors of successful bookings, to design customized recommendations for attracting more guests and unique advertisement content on P2P accommodation platforms.
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https://doi.org/10.1016/j.jbusres.2021.08.035View
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Collaboration types
Domestic collaboration
International collaboration
Citation topics
6 Social Sciences
6.3 Management
6.3.2135 Sharing Economy
Web of Science research areas
Business
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