Abstract
Recognizing that management scholarship does not adequately address the preservation of natural resources, an ecological resource orchestration model is introduced in this article. To this end, we build on the case of Poiscaille, a French online platform that offers a distribution model for ultra-fresh fish and seafood with the goal of preserving the ocean for future generations. Using the extended case method, this study advances the resource orchestration model through an empirical case. The Poiscaille case provides rich insights into the resource orchestration model by showing how it fosters the sustainable management of natural resources. Thus, this article contributes to natural resource management research and the resource-based view literature.