Abstract
The majority of organisations are trying to tap into the potential value that comes from being more data-driven. Research by MIT professor Erik Brynjolfsson found companies that embrace data-driven decision making have output and productivity that is 5-6% higher, whilst Richard Joyce, a Senior Analyst at Forrester stated, “For a typical Fortune 1000 company, just a 10% increase in data accessibility will result in more than $65 million additional net income.”