Puny chocolate bars and miniature crisps: Is ‘shrinkflation’ the worst business practice ever?

Newspaper article

The Conversation

04/09/2024

Abstract

Consumers

Inflation

Agribusiness

Consumer rights

Shrinkflation

Cost of living crisis

Consumers would rather see the prices of their favourite products go up than have them resemble knockoffs.

url

https://theconversation.com/puny-chocolate-bars-and-miniature-crisps-is-shrinkflation-the-worst-business-practice-ever-238014View

16 Record Views

Title: Puny chocolate bars and miniature crisps
Creators: Monica Grosso (Author)
Diletta Acuti (Author)
Marta Pizzetti (Author)
Publication Details: The Conversation
Identifiers: 9917949509453
Academic Unit: MTCI - Marketing, Technology and Customer Insights; Lifestyle; Department of Marketing
Language: English
Resource Type: Newspaper article
Local Fields: 759628