Expertise

My teaching and research activities mainly revolve around B2B marketing and more broadly the way organizations trade in goods and services, in particular key account management and the role of B2B distributors.

My goal as both a lecturer and researcher is to provide a frame of reference to better understand the mechanism of B2B value creation.

More recently, I have started researching into smart products in industry so as to better understand their impact in reshaping B2B dealings.

Engagements

Media availability
Accredited to Supervise Research
Academic Research

Links

Organizational Affiliations

Professor level 1, Department of Marketing, emlyon business school, 1991 –

Primary member, MTCI - Marketing, Technology and Customer Insights, emlyon business school

Affiliated member, Lifestyle, emlyon business school

Education

Management
2006, Accreditation to supervise research (HDR)
Management
2000, PhD

University of Bourgogne, France

Management
1994, Master's degree (DEA)

Lyon University, France