François SCHEID

Professor level 1, Department of Marketing, emlyon business school

Marketing

Research & Development--R&D

Software

Open innovation

Software innovation

User innovation

Web marketing

Teaching case study

ArcaNatura : création d’une campagne marketing en ligne

by François Scheid and Sophie Attia

Published 01/08/2011

Teaching case study

iPod, innovation et marketing selon Apple

by François Scheid

Published 01/07/2009