Handan VICDAN

I am an Associate Professor of Critical Marketing and Consumer Research at Emlyon Business School in France. I earned a Ph.D. in Business Administration (Marketing) from the University of Texas-Pan American (now UTRGV) in 2010. My research focuses on the ideological, technological, and sociocultural issues surrounding consumption, with particular interest in degrowth/postgrowth consumer/business culture, sustainable living, alternative forms of consumption and production, and human-technology power relations. I engage in critical research that puts consumer well-being and sustainability at the heart of marketing practices. My research has been published in Marketing Theory, Journal of Macromarketing, Journal of Business Research, M@n@gement, Consumption, Markets & Culture, Journal of Marketing Management, and Journal of Consumer Culture, and in books such as The Routledge Handbook of Digital Consumption and Digital Virtual Consumption.