My research examines how language and other cultural resources including non-verbals (gesture, clothing, space) are used to persuade and manage impressions in interactions. I have most recently been exploring how entrepreneurs' use of particular hand gestures impacts the effectiveness of entrepreneurial pitching. I serve on a number of editorial boards including AMJ, Organization Studies, Journal of Management Studies and Organization Theory. I was Senior Editor at Organization Studies from 2017-2022. My work has been published in top tier peer-reviewed journals such as Academy of Management Journal, Academy of Management Review, Organizational Research Methods, Organization Studies, Journal of Business Venturing and Journal of Management Studies. Prior to working at Emlyon I was a Professor of Entrepreneurship and Organization at Leeds University Business School in the UK.