Jeroen STRUBEN

I study dynamics of market formation and, more broadly, societal transformations towards sustainability. In my main research I examine market formation processes—over-time interactions across stakeholders working through social and material adoption challenges—with a focus on sustainable consumption and production. Applications include among others sustainable mobility and nutritious food. In addition, I study societal transformation problems including of overcoming persistent inequality. I tackle these problems using methods of computational modeling and simulation, and empirical analysis of large spatiotemporal datasets. My research produces insights for both scholars and practitioners about market formation challenges and individual/collective & private/public strategies. I teach topics related to system thinking, strategy, sustainability, and computational modeling. I hold a PhD in Management from MIT Sloan School of Management and a MSc in Physics from Delft University of Technology. 

Illustrative research projects: Market formation for alternative fuel vehicles, gender inequality in competitive chess.

Personal website: https://www.marketformationdynamics.org/people