Expertise

I am director of PhD program and professor at emlyon business school. I do research at Lifestyle Research Center - an interdisciplinary hub of researchers focused on studying the role of changing lifestyles and markets. My research interests include consumer experience, algorithmic consumer culture, atmospheres of consumption, busy lifestyles, branding, and creative visual research methods.

My research has been published in academic journals including the Journal of Consumer Research, Organization Science, Organization, Annals of Tourism Research, Journal of Business Research, Marketing Theory, Journal of Marketing Management, European Journal of Marketing, Recherche et Applications en Marketing, and Consumption Markets and Culture.

I serve also as Associate Editor for Consumption Markets & Culture and Journal of Customer Behaviour, as Editorial Review Board Member for Journal of Consumer Research, and Board member at the Consumer Culture Theory Consortium.

Engagements

Media availability
Accredited to Supervise Research
Academic Research

Links

Honors

Le prix de la fondation awarded to the best research article
Awarded, ESSEC Foundation, 2022
Sidney J.Levy award
Awarded, Consumer Culture Theory Conference in Recognition for Outstanding Dissertation - CCT Dissertation Research, 2015
Best paper award - Honorable Mention
Awarded, Global Fashion Management Conference, 2015
Judges' award - Best Consumer Research Film
Awarded, Association for Consumer Research, 2014

Organizational Affiliations

Professor level 1, Department of Marketing, emlyon business school

Lifestyle, emlyon business school

Past Affiliations

Associate Professor, Department of Marketing, emlyon business school

Assistant Professor, NEOMA Business School (France, Mont-Saint-Aignan) - NEOMA

Associate Professor, NEOMA Business School (France, Mont-Saint-Aignan) - NEOMA

Research Associate, Aalto University (Finland, Espoo)

Education

Management
2019, Accreditation to supervise research (HDR), Université de Reims Champagne-Ardenne (France, Reims) - URCA

Université de Reims Champagne-Ardenne, France

Economics and Business Administration
2010, PhD, Aalto University (Finland, Espoo)