Karine RAIES

Head of Department, Department of Marketing, emlyon business school

Consumer Behavior

Marketing

Research Methodology

Brand Identity

Consumer Engagement

Prevention Campaign

Quantitative and mix data analyses techniques

Tourist consumer behaviour

Virtual Brand Communities

Expertise

I am an Associate Professor of Marketing at emlyon business school and act as the head of the Marketing department.

My research focuses on the consumer-brand relationship in a complex environment (Digitalization, connectivity, etc.).

I defended a doctoral thesis on the impact of consumers' engagement in virtual brand communities. Since then, I have been regularly publishing my research on well-ranked academic journals (Journal of business research, Psychology and Marketing, Recherche et Application Marketing, etc.).

My teaching experience is rooted on Digital Marketing, Relational Marketing, Quantitative Analysis and Research Methodology.