I am an Associate Professor of Marketing at emlyon business school and act as the head of the Marketing department.
My research focuses on the consumer-brand relationship in a complex environment (Digitalization, connectivity, etc.).
I defended a doctoral thesis on the impact of consumers' engagement in virtual brand communities. Since then, I have been regularly publishing my research on well-ranked academic journals (Journal of business research, Psychology and Marketing, Recherche et Application Marketing, etc.).
My teaching experience is rooted on Digital Marketing, Relational Marketing, Quantitative Analysis and Research Methodology.