Klaus HEINE

Associate Professor, Department of Marketing, emlyon business school

Luxury brand management

Luxury brand identity

Luxury consumer behavior

luxury

branding

purpose

brand identity

As a luxury marketing professor at emlyon business school, I help students and entrepreneurs to build high-end brands with a higher purpose.

Media availability

Action Learning

Associate Professor, Department of Marketing, emlyon business school, 2018 –

Primary member, Lifestyle, emlyon business school, 2016 –

Marketing

2012, PhD, Technische Universität Berlin (Germany, Berlin) - TUB

TU Berlin

Business Administration

2005, Master's degree

TU Berlin, Germany

Google Scholar IDyaCsFVUAAAAJ

neu-1286-2025 (Web of Science Profile)

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