Expertise

Chao's research interests are in the fields of marketing strategy, global marketing, and consumer behavior. The augmentation effects of AI and ESG in these fields are the major focus.

Engagements

Research

Organizational Affiliations

Professor level 1, Department of Marketing, emlyon business school

Primary member, MTCI - Marketing, Technology and Customer Insights, emlyon business school

Education

Business Administration
09/2002–05/2006, Doctor of Philosophy, Saint Louis University (United States, St Louis) - SLU

John Cook School of Business

Business Administration
09/2000–31/12/2001, Master of Business Administration (MBA or MBA), University of Missouri (United States, Columbia) - MU

College of Business Administration