Ruiqi WEI

Ruiqi Wei is an Associate Professor of Marketing at Emlyon Business School. His research interests focus on B2B marketing and digital technologies in B2B contexts. He serves as an associate editor for Journal of Marketing Theory and Practice. His research has been published in different leading marketing journals, such as Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, Marketing Theory, and Journal of Purchasing and Supply Management. He has been an expert panelist on European Commission project on Visions for the Future of B2B Online Platforms. He has also been an expert panelist on Asia-Pacific Economic Cooperation (APEC) project on Bio-Circular-Green Economic Models. He is also a member of the Digital Transformation Task Force in Business 20 (a prominent engagement group of G20 Summit). He is also on the editorial review board of Journal of Business and Industrial Marketing. He has reviewed for Journal of Product Innovation Management, Industrial Marketing Management, European Journal of Marketing, Technovation, Journal of Purchasing and Supply Management and among others. He teaches marketing management, B2B marketing, relationship marketing, digital marketing, and global marketing, and supervise doctoral and master research projects. He has taught marketing in Singapore, Hong Kong, Shanghai and Dublin. He is also working with some leading B2B digital platforms.