- Title
- Omni-channel marketing: il cliente al centro dei canali
- Creators
- Sandro Castaldo (Author) - Bocconi UniversityMonica GROSSO (Author) - emlyon business school
- Contributors
- Sandro Castaldo (Editor) - Bocconi University
- Publication Details
- Digital loyalty. Integrare touchpoint digitali, big data e AI per accrescere la fiducia dei clienti, pp.1-10
- Publisher
- Egea s.p.a.
- Identifiers
- 9937636009453
- Academic Unit
- MTCI - Marketing, Technology and Customer Insights; AIM - Artificial Intelligence in Management Institute; Lifestyle; QUANT - Quantitative Methods in Business; Department of Marketing
- Language
- Italian
- Resource Type
- Book chapter
Book chapter
Omni-channel marketing: il cliente al centro dei canali
Digital loyalty. Integrare touchpoint digitali, big data e AI per accrescere la fiducia dei clienti, pp.1-10
Egea s.p.a.
25/11/2025
Metrics
6 Record Views