- Title
- Omnichannel marketing: the client is at the heart of distribution
- Creators
- Sandro Castaldo (Author) - Bocconi UniversityMonica Grosso (Author) - emlyon business school
- Contributors
- Sandro Castaldo (Editor) - Bocconi University
- Publication Details
- Digital Loyalty: Leveraging digital touchpoints, big data, and AI to boost shopper trust, pp.1-11
- Publisher
- Bocconi University Press
- Identifiers
- 9951463409453
- Academic Unit
- MTCI - Marketing, Technology and Customer Insights; AIM - Artificial Intelligence in Management Institute; Lifestyle; QUANT - Quantitative Methods in Business; Department of Marketing
- Language
- English
- Resource Type
- Book chapter
Book chapter
Omnichannel marketing: the client is at the heart of distribution
Digital Loyalty: Leveraging digital touchpoints, big data, and AI to boost shopper trust, pp.1-11
Bocconi University Press
01/01/2026
Metrics
4 Record Views