Expertise
I am an Associate Professor of Marketing at emlyon business school in Lyon. My research and teaching center on digital transformation in fashion and luxury markets. These interests stem from my industry experience revitalizing heritage brands as a digital strategist and copywriter at global advertising agencies, as well as my graduate training in social sciences. I draw on these real-world experiences and multimethodological training to investigate these phenomena and teach industry-relevant courses.
Engagements
Expert availability
Action Learning