Expertise

I explore the challenges of cultural and digital transformation within the luxury market especially around media, technology, artification, and sustainability. These interests stem from my industry experience with revitalizing heritage brands and my graduate training in social sciences. I draw on these real-world experiences and multimethodological training to investigate these phenomena and teach industry-relevant courses.

Engagements

Expert availability
Action Learning

Link

Organizational Affiliations

MTCI - Marketing, Technology and Customer Insights, emlyon business school

Lifestyle, emlyon business school

Associate Professor, Department of Marketing, emlyon business school